James Beard Award-winner Kelly Fields on pushing toward the culinary career you want
“I’m always learning. That’s what I love the most about this. The minute I think I know it all, I’ll need to leave the industry for real.” ~Kelly Fields Growing up in Charleston, South Carolina, award-winning pastry chef and author Kelly Fields fell in love with food and cooking without even knowing it. “We lived […]
Unlock the Power of Emotional Marketing for Your Restaurant
Welcome to the world of emotional marketing, where tapping into your diners’ feelings can pay dividends by building loyalty and boosting revenue. According to the Harvard Business Review, companies that connect with customer emotions experience growth and increased profitability. If you’re an independent restaurant owner, chef, or part of a local or regional restaurant group, […]
Starting a new restaurant? Quinn Taylor says you have to love entertaining and people
Quinn Taylor, a 2001 Emmy Award-winning producer of ABC’s miniseries, “Anne Frank: The Whole Story” and the current owner of a busy restaurant on Cape Cod says that making movies and TV shows is not unlike running a restaurant. “In both cases, we’re trying to provide entertainment and enjoyment,” says Quinn. “With food and TV, […]
Sensory marketing for restaurants: How to use the power of sense to boost satisfaction and sales
Aaah. The smell of freshly baked chocolate chip cookies. Real estate agents have long understood the power of scent when showing homes to prospective buyers. The wisdom of the crowd says that baking chocolate chip cookies or placing a bowl of fresh lemons on the counter before an open house results in higher perceived home […]
Boost your restaurant’s revenue: 5 fall social media growth tactics
Although the temperature’s still in the 80s and 90s, thoughts of fall are in the air, with school restarting, vacation season ending, and prayers for cooler weather rising. It’s also time to consider your restaurant’s social media strategies for autumn. Why bother? Consider The Smith Restaurant in New York City. With 60,000 Instagram followers, this […]
5 ways to increase restaurant sales during back-to-school season
Just as summer winds down and families return from vacation, back-to-school season ramps up. Moms and dads will soon be extra busy juggling work with soccer matches, scouting events, and social studies projects, naturally leading to more eating out. Even if your restaurant isn’t next door to a school or university, back-to-school season can still […]
AI in action: Generating creative names for your restaurant’s menu items
In our last blog post, we shared a study that found how using more descriptive dish names on your menu can lead to more than a 25 percent uptick in sales for those items. Even better, diners in the study judged more descriptively named menu items as tastier and a better value than those with […]
Unlocking your restaurant’s sales potential with descriptive dish names
Which dishes would you prefer to eat? Barbeque Chicken Sandwich or Jack Daniels Chicken Sandwich Orange Swirl Sorbet or Psychedelic Sorbet Deep-Fried Onion or Blooming Onion If you’re like the diners who participated in a study published in the Cornell Hotel and Restaurant Administration Quarterly, then you likely chose the more descriptive names—Jack Daniels Chicken […]
5 ideas for promoting your restaurant this summer
As a restaurant owner or operator, chances are you’re ready for summer’s high season. Children, families, and vacationers are slipping into the dog days of July and August. They long to escape the house and enjoy the lingering light—and your restaurant can give them unique opportunities to do just that. What can you do this […]
Menu pricing and the labor market—in the words of restaurateurs
The art of navigating high restaurant labor costs through menu pricing Running a restaurant isn’t easy, even in times when the labor market is smooth and flat. In today’s environment, with labor shortages and high hourly wages, it’s doubly hard. Stellar Menus chatted with three restaurateurs to find out how labor costs play in to […]
