Restaurants owners dish on the most important factors to consider when setting prices

Photo by Spencer Davis on Unsplash

From food and labor costs to quality, service, and beyond Because menu prices tie directly to profit, setting prices is one of the most important activities restaurant owners and chefs undertake, but it’s not always easy, especially in a time of labor shortages and escalating costs. Stellar Menus spoke to four restaurant owners to see […]

Psychological Pricing Techniques for Restaurant Success

Psychological pricing is part of engineering your menu to entice diners. Shoutout to shoutout to Amanda Vick for the image.

Want your restaurant to survive and thrive in today’s competitive, cost-conscious environment? Then pricing your menu right is key. On the patron side, guests are ever more conscious of the value they’re getting for their money. They demand the best quality and service for the lowest price possible. On your side, you’re trying to eke […]

How to navigate the rising cost of goods sold in the restaurant industry

A calculator and notepad with the words "COGS - Cost of goods sold" mapping to the theme of this post, which is monitoring your restaurant's cost of goods sold.

by Fred Latasa-Nicks, Executive Chef & Founder A changing economic landscape is turning the restaurant industry on its head. Rising labor costs and the unpredictable cost of goods make me look at my restaurant menu differently.  Now, more than ever, I look toward balancing the business aspect with the creative side and reaching an achievable, […]

AI Menu Descriptions Tool

Having trouble writing menu descriptions for your restaurant? Our tool can help you create engaging menu descriptions for your food, wine, and much more.

Planning my restaurant’s menu for 2023

A chef planning his restaurant's menu on his laptop, with a cup of coffee by his side.

Planning a restaurant menu used to be a creative effort. Today, it’s hard work due to rising food and labor costs. Here’s how I’m planning my 2023 menu.

Restaurant customers don’t hate your QR codes

A restaurant diner views a QR code on their phone just before clicking to bring up the restaurant’s QR code menu

They hate your PDF menus. Although we strongly disagree (and will soon tell you why), the word on the street is that restaurant customers hate using QR codes to access menus. Customers are not very nice about it. The words they use around QR code technology are emotional and often harsh. “F*** QR codes,” says […]

Fact or Fiction? The truth about QR codes and restaurant menus

A fresh, clean dining room with tables set, awaiting the day’s first diners

Clearing up misstatements and untruths so you can make the right decisions about your restaurant’s menus There are a lot of shifting notions about QR codes and whether restaurants should use them.  A vocal few have decried QR codes, peppering the web with emotive words and calling QR codes a handful of choice names: All […]

Building a Menu In 2023

This week starts the beginning of a new year. As chef and restaurant owner, this is the time of the year I begin to think about what’s new on the menu for the months and seasons ahead.